Fred Perry

Fred Perry, founded in 1952 by tennis legend Fred Perry — three-time Wimbledon champion — has grown into one of Britain's most enduring style icons. Built on a foundation of sporting heritage, the brand is best known for its laurel wreath polo shirt, a timeless emblem of authenticity and quiet rebellion. From the tennis courts to the streets, Fred Perry has woven itself through decades of British subcultures — mod, skinhead, punk and beyond — delivering a distinctly irreverent take on casual elegance that remains as relevant today as ever.