Iro

IRO, founded in 2004 in Paris by brothers Laurent Bitton and Arik Bitton, embodies Parisian elegance with a rock edge and effortless femininity. The brand has become renowned for its impeccably cut leather jackets, sophisticated knitwear and flowing dresses that blend refinement with a bohemian spirit. Through a rich color palette and premium fabrics, IRO dresses the contemporary woman who seeks style without sacrificing freedom of movement. An urban and poetic wardrobe, true to the essence of modern Parisian fashion.