Diesel

Diesel, founded in 1978 by Renzo Rosso in Molvena, in the Veneto region of Italy, is the brand that revolutionised denim by elevating it into a symbol of alternative culture and accessible luxury. With a boldly provocative and non-conformist spirit, Diesel transformed jeans from workwear into a global icon of urban style. Today the brand continues to embody a daring and irreverent aesthetic, blending its denim heritage with creative innovation and a consistently counter-culture attitude.