Frame

Frame was founded in 2012 by Erik Torstensson and Jens Grede in Los Angeles with a clear vision: to redefine luxury denim through understated simplicity and uncompromising quality. The brand masterfully blends European craftsmanship with a relaxed Californian aesthetic, resulting in clean silhouettes, impeccable cuts, and premium fabrics across every collection. From its iconic denim pieces to refined ready-to-wear, Frame has established itself as a symbol of quiet elegance and contemporary versatility, favored by a global audience that values effortless, enduring style.