Etro, founded in 1968 by Gerolamo Etro in Milan, is synonymous with refined eclecticism and a free-spirited, cosmopolitan vision of luxury. Originally established as a textile manufacturer renowned for its exquisite paisley motif, the house transformed this signature pattern into a globally recognized icon. Generations of Etro family creativity have shaped decades of vibrant, richly printed collections rooted in Italian craftsmanship. Today the brand embodies a high-end bohemian aesthetic, with ready-to-wear, accessories, and fragrances that celebrate the beauty of travel, culture, and artistic expression.
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