Aries

Aries, founded in 2012 by Sofia Prantera in London, is a brand that merges streetwear aesthetics with references to counterculture, rock, and underground movements. Drawing inspiration from the 1970s and 1980s, each collection explores themes of individual freedom, spirituality, and youth rebellion through bold graphics, vintage washes, and relaxed silhouettes. Aries stands out for its ability to transform everyday garments — from sweatshirts to denim — into pieces of strong artistic character, attracting a global audience that values culture and authenticity.