Nike

Nike, founded in 1964 by Phil Knight and Bill Bowerman as Blue Ribbon Sports and rebranded in 1971, is the world's most iconic sportswear brand. Built around the legendary Swoosh and the rallying cry «Just Do It», Nike has transformed athletic wear by merging cutting-edge performance technology with streetwear culture. From the timeless Air Max and Air Jordan sneakers to forward-thinking lifestyle collections, the brand embodies relentless determination and boundary-defying style, inspiring athletes and fashion lovers across the globe.