Houdini Sportswear
Houdini Sportswear, founded in 1993 by Eva Karlsson and Jesper Danielsson in Sweden, is the go-to brand for high-performance technical outdoor apparel. Deeply committed to circular sustainability, Houdini designs every garment to last, be repaired, and ultimately recycled. Its stylistic identity merges alpine functionality with a clean Scandinavian aesthetic, delivering jackets, thermal layers, and climbing apparel crafted for those who engage with the mountains with purpose and respect.