1017 Alyx 9 Sm

1017 Alyx 9SM, founded in 2015 by Matthew Williams, is a New York-born label that has redefined the boundary between streetwear and high fashion. Williams, forged in the creative orbit of Lady Gaga and Kanye West, relocated the brand to Milan, channeling a vision of urban, functional luxury. Renowned for its iconic metal roller-coaster buckle, technical nylon garments and an industrial aesthetic, the brand merges structural precision with underground culture. Each collection investigates themes of tension, safety and freedom through innovative materials and sculptural silhouettes.