Lacoste

Lacoste, founded in 1933 by René Lacoste — the legendary French tennis champion nicknamed «the Crocodile» — revolutionized sportswear by turning it into a true lifestyle. Born from the iconic cotton piqué polo shirt, the brand has grown into a symbol of effortless, timeless elegance. The embroidered crocodile logo has become a universally recognized emblem of class and freshness. Lacoste masterfully blends its sporting heritage with contemporary refinement, delivering collections spanning apparel and accessories with an authentic, cosmopolitan spirit.