Patou

Patou, founded in 1914 by Jean Patou in Paris, is a house that redefined feminine elegance with a modern, sporting spirit. A pioneer of Art Déco style and creator of the legendary fragrance Joy, Jean Patou left an unparalleled legacy in the world of fashion. After decades of creative dormancy, the maison was revived in 2019 under the creative direction of Guillaume Henry, who reimagines its storied archive with optimistic freshness, vibrant colours and playful silhouettes, giving Patou a contemporary voice while honouring its couture roots.