Vilebrequin

Vilebrequin, founded in 1971 by Fred Prysquel in Saint-Tropez, is the ultimate reference in luxury beachwear. Born on the shores of the French Riviera, the brand revolutionized the concept of men's swim shorts, elevating them into a symbol of elegance and Mediterranean joie de vivre. Its iconic swim trunks — featuring vibrant prints, tropical motifs, and premium quick-dry fabrics — embody the free-spirited sophistication of the Côte d'Azur. Today, Vilebrequin dresses entire families, offering matching looks for adults and children that celebrate the timeless pleasure of the sea.