Fiorucci

Fiorucci, founded in 1967 by Elio Fiorucci in Milan, is the brand that revolutionised fashion with its pop, exuberant and irreverent spirit. Drawing inspiration from British youth culture and American vibrancy, Fiorucci transformed fashion into a joyful, democratic experience, celebrating bold colours, daring prints and the legendary cherub motifs that became a global icon. After years of transformation, the brand was relaunched to honour the visionary legacy of its founder: a festive universe where nostalgia meets contemporaneity through iconic denim, graphic knitwear and accessories with an unmistakably pop soul.