Nonnative

Nonnative, founded in 1999 in Tokyo by Takayuki Fujii, is a Japanese label that reinterprets the classic Western wardrobe through a minimalist and functional lens. The brand is recognised for its use of high-quality technical fabrics and relaxed silhouettes inspired by outdoor and workwear traditions, elevated into pieces of refined everyday wear. With a restrained aesthetic and meticulously considered details, Nonnative builds timeless collections that celebrate travel, nature and a cosmopolitan vision of contemporary dressing.