Deportivo y rico

Sporty & Rich, founded in 2014 by Emily Oberg, is an American lifestyle brand that blends the athletic aesthetic of the Eighties and Nineties with a refined, effortless ease. Originally conceived as a digital magazine before evolving into a full clothing brand, Sporty & Rich champions a healthy, positive, and mindful way of living. Collections feature sweatsuits, hoodies, and casual pieces in soft pastel tones with retro-inspired graphics, embodying an authentic, understated luxury rooted in wellness and community.