Teoría

Theory, founded in 1997 by Andrew Rosen and Elie Tahari in New York City, redefined the modern wardrobe through precisely tailored essentials and elevated basics. Built on a philosophy of clean lines, high-performance fabrics, and a refined neutral palette, Theory speaks to the contemporary man and woman who demand both function and sophistication. Each collection distills the energy of urban life into effortlessly polished pieces, championing simplicity as the ultimate expression of modern luxury.